This flooring contractor needed a fresh new design to help them expand nationally. After building a successful presence in the Albuquerque, NM area, their goal was to build a second base of operations in Southern California, and then into Phoenix, Denver, and thereafter. They wanted a branding that could stand out as being both bold and unique, and then build a website to go with it. We hung on to their previous script font, but set the letter “L” against a yellow square filled with tile lines. For the website, we went with large imagery of their work, along with images of their staff, work vehicles, and developed their tagline and mission statement.