This boutique jewelry manufacturer hired us to build their e-commerce store. Because they focus on selling to women motorcycle riders, they wanted graphics and motifs that emphasize the motorcycle culture, yet still appear soft and feminine.

• We created a design that used a lot of white space, with minimal color, to place the focus on the company’s jewelry.
• We added lightweight graphics that evoked a sense of femininity
• We wrote product descriptions that appealed to female audiences